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Marketing to Engineers (2001)
I am a chemical engineer and have been writing copy designed to sell products and services to engineers for 10 years. Here’s what I know about appealing to this special audience:
Topics /
Tech Industry & Business
The most popular blog posts about tech industry & business on Hacker News. 16,886 posts.
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The great blogging collapse: What happened to 100 successful blogs?
A 4-year study of 100 successful blogs reveals how Google's updates and AI transformed blogging. See which sites survived and which disappeared.
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Amazon Buys One Medical
Together, Amazon and One Medical will help more people get better care, when and how they need it.
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Why are payment forms so complicated?
Expert insights on payment fraud, account takeover, chargebacks and digital trust from the team behind Sift's fraud prevention platform.
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Brave Search launches own image and video search
Brave Search's new independent image and video search feature protects your privacy and freedom to access information online.
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The life and death of email read tracking
This week we sunsetted read tracking ability from Missive. Years ago, after receiving many requests to...
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Why are CEOs failing software engineers?
Software engineering, the creative nature of the work
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Dogecoin and the Appeal of Small Numbers
Dogecoin is a unique phenomenon in the fascinating world of cryptocurrencies. It’s barely six weeks old, and as I write this post its network has more computing power than any other cryptocurrency except for Bitcoin. It made headlines this weekend when its community raised enough money to send the Jamaican bobsled…
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Microsoft Office is using an artificially complex XML schema as a lock-in tool
A document format is a tool for sharing knowledge and, as such, should be as simple and accessible as possible in relation to the complexity of the document content itself. This remains true even when the format is based on an XML schema that is hidden from users when the document is displayed on screen…
5742
Forstall Out; Ive Up
Scott Forstall is leaving Apple; Jony Ive is taking over software design.
5743
What Is a Tech Company?
The question of “What is a tech company” comes down to how much software and its unique characteristics affects the company’s core business.
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Mixpanel Security Breach
Our response to a recent security incident The Signal Inside Mixpanel |
5746
At Apple’s request, we removed the ability to “Send” files to other services
UPDATE 12/11/14: After a considerate conversation with Apple, Transmit iOS 1.1.2 has been released with restored “Send To” functionality.
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Liquid AI reveals 8B-A1B MoE trained on 38T
Explore Liquid AI’s LFM2.5-8B-A1B, an on-device Mixture of Experts model with 128K context, fast tool calling, and strong AI benchmarks.
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AWS Asia Pacific (Mumbai) Region
September 8, 2021: Amazon Elasticsearch Service has been renamed to Amazon OpenSearch Service. See details. August 4, 2023: Updated list of AWS Consulting Partners. We are expanding the AWS footprint again, this time with a new region in Mumbai, India. AWS customers in the area can use the new Asia Pacific (Mumbai)…
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Airbnb purged 1,000 "entire home" listings days before preparing data snapshot
Adding data to the debate
5752
How a Technical Co-Founder Spends His Time
From August 2014 to December 2015, I manually tracked all of my work time, minute-by-minute, and analysed the data in R.
5753
Microsoft, Please Stop This Madness
Microsoft have released a beta of Internet Explorer 9. This much is good, they’re back in the game. The engine supports modern standards—and for the first time Internet Explorer now renders this website (which has been HTML5 since early 2008 ).
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Comcast Has Always Opposed Internet Freedom
Years of lobbying and litigation has made it clear Comcast wants to turn the Internet into a toll road and run the booth If you have signed onto Twitter and have been following the network neutrality debate, you've probably seen Comcast's campaign to rewrite its history of opposition to the Open...
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Inventions for battery reuse and recycling increase seven-fold in last decade
As global battery demand continues to surge, the number of end-of-life batteries from electric vehicles alone is expected to grow from 1.2 million in 2030 to 14 million by 2040. Battery circularity technologies enable the reuse and recycling of these batteries and, as with battery technologies more generally, Asia…
5756
AirPods are now available
Apple today announced AirPods are available to order online now from Apple.com, arriving at Apple Stores next week.
5757
So You Want to Compete with Steam
I get a lot of pitches for "Steam competitors." 99% of them are doomed to failure, but the vast majority are doomed before they even start.
5758
Overtourism in Japan, and how it hurts small businesses
Why being popular is not the goal of most small businesses
5759
XPS 13 developer edition 7th generation available
-> Updated June 22, 2018 – Three 16GB/FHD configs added to the line up in the US -> Updated Jan 26, 2018 – Added list of countries that offer the XPS 13 developer edition offline.…
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A note to our employees
Today, our CEO Sundar Pichai sent an email to Google employees about changes we’re making to better support our employees.