Bob Bly

bly.com

Bob Bly is a freelance direct response copywriter with over 4 decades of experience in writing copy that has increased response rates for his clients from 10% to 900%. McGraw-Hill calls Bob Bly America's top copywriter.

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Marketing to Engineers (2001)

2024245 points186 comments Tech Industry & Business details

I am a chemical engineer and have been writing copy designed to sell products and services to engineers for 10 years. Here’s what I know about appealing to this special audience: