Apple Newsroom

A Message to Our Customers

Steve Jobs has passed away.

Apple Vision Pro: Apple’s first spatial computer

Apple today unveiled Apple Vision Pro, a revolutionary spatial computer that seamlessly blends digital content with the physical world.

John Ternus to become Apple CEO

Apple announced Tim Cook will become executive chairman of Apple’s board of directors and John Ternus will become Apple’s next CEO.

Apple announces changes to iOS, Safari, and the App Store in the European Union

Apple announced changes to iOS, Safari, and the App Store impacting developers’ apps in the EU to comply with the DMA.

MacBook Neo

Apple today unveiled MacBook Neo, an all-new laptop that delivers the magic of the Mac at a breakthrough price.

16-inch MacBook Pro

Apple today unveiled an all-new 16-inch MacBook Pro, the world’s best pro notebook, designed for pros from developers to scientists and more.

Apple introduces M4 chip

Apple today announced M4, the latest Apple-designed silicon chip delivering phenomenal performance to the all-new iPad Pro.

Apple previews Lockdown Mode

Apple today detailed two initiatives to help protect users who may be personally targeted by sophisticated digital threats.

New iPhone SE

Apple today announced the second generation iPhone SE, a powerful new iPhone featuring a 4.7-inch Retina HD display.

“Swift will be open source later this year”

Apple introduces M6 and M5 Ultra

Apple debuted M6 in the new Mac mini and M5 Ultra in the new Mac Studio, providing an extraordinary leap in performance and AI capabilities.

Apple announces Self Service Repair

Apple parts, tools, and manuals — starting with iPhone 12 and iPhone 13 — available to individual consumers.

Apple M5 chip

Apple today announced M5, delivering advances to every aspect of the chip and the next big leap in AI.

A Message to Our Customers about iPhone Batteries and Performance

Understand iPhone performance and its relation to your battery.

Apple M1 Ultra

Apple today announced M1 Ultra, the next giant leap for Apple silicon and the Mac.

Apple sues NSO Group to curb the abuse of state-sponsored spyware

Apple today filed a lawsuit against NSO Group to hold it accountable for abusive surveillance and the targeting of a small number of Apple users.

Apple Intelligence for iPhone, iPad, and Mac

Apple today introduced Apple Intelligence, the personal intelligence system for iPhone, iPad, and Mac.

Apple M3 Ultra

Apple today announced M3 Ultra, offering the most powerful CPU and GPU in a Mac.

Jony Ive to form independent design company with Apple as client

Sir Jony Ive, Apple’s chief design officer, will depart the company later this year to form an independent design company.

Apple’s new M1 Pro and M1 Max processors

Apple today announced M1 Pro and M1 Max, the next breakthrough chips for the Mac.

Apple unveils M3, M3 Pro, and M3 Max

M3, M3 Pro, and M3 Max feature groundbreaking technologies that deliver dramatically increased performance and unleash new capabilities for Mac.

AirPods Max

Apple today announced AirPods Max, innovative wireless headphones that bring the magic of AirPods to an over-ear design with high-fidelity audio.

Thoughts on Flash

Apple Introduces AirTag

Apple today introduced AirTag, an accessory that works with iPhone and other Apple devices to track and find important belongings.

Apple’s New Mac Pro to Be Made in Texas

As part of its commitment to US economic growth, Apple today confirmed that its newly redesigned Mac Pro will be manufactured in Austin, Texas.

M4 MacBook Pro

Apple today unveiled the new MacBook Pro, powered by the M4 family of chips: M4, M4 Pro, and M4 Max.

iPhone Air

Apple today debuted the all-new iPhone Air, the thinnest iPhone ever made, with pro performance.

MacBook Pro with faster performance and new features for pros

Apple today updated MacBook Pro with faster performance and new pro features, making it the most advanced Mac notebook ever.

MacBook Pro featuring M2 Pro and M2 Max

Apple today announced the new 14- and 16-inch MacBook Pro featuring M2 Pro and M2 Max, Apple’s next-generation pro silicon.