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4063

Mistakes That Kill Startups (2006)

October 2006 In the Q & A period after a recent talk, someone asked what made startups fail. After standing there gaping for a few seconds I realized this was kind of a trick question. It's equivalent to asking how to make a startup succeed — if you avoid every cause of failure, you succeed — and that's too big a…

4080

How Apple names things

I love the way Apple names things: FireWire, App Nap, iPhone, iPod, EarPod, AirPod, AirPlay, FairPlay etc. It’s playful and there’s a lot of reuse of words and sounds. Having just finished reading the biography of Steve Jobs, I decided to visualize various Apple product and feature names as a network to see this reuse…