Nicolas Kruchten personal blog

How Apple names things

I love the way Apple names things: FireWire, App Nap, iPhone, iPod, EarPod, AirPod, AirPlay, FairPlay etc. It’s playful and there’s a lot of reuse of words and sounds. Having just finished reading the biography of Steve Jobs, I decided to visualize various Apple product and feature names as a network to see this reuse…
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Tech Industry & BusinessDesign & UX2022

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Dec 22, 2022How Apple names things by 9woc195190

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