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Nicolas Kruchten

nicolas.kruchten.com

Nicolas Kruchten is a data visualization researcher based in Montreal, Canada.

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Design & UX 2Databases & Data 1Tech Industry & Business 1

1

How Apple names things

I love the way Apple names things: FireWire, App Nap, iPhone, iPod, EarPod, AirPod, AirPlay, FairPlay etc. It’s playful and there’s a lot of reuse of words and sounds. Having just finished reading the biography of Steve Jobs, I decided to visualize various Apple product and feature names as a network to see this reuse…