Becker Friedman Institute company blog

Large shares of consumers use social media out of a fear of missing out

In many contexts, the individual value from consuming a product or service increases as more people consume it. The more of your peers who join TikTok, for example, the more value you probably see in joining yourself. Building on this logic, it’s possible that products like social media not only offer greater utility…
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Society, Policy & CultureTech Industry & Business2023

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Dec 4, 2023Large shares of consumers use social media out of a fear of missing out by mkmk154145

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