Cornell Chronicle company blog
Nearly a third of TV ads play to empty rooms
Jura Liaukonyte, associate professor at Dyson, and colleagues tracked ad viewership using tools that, instead of just monitoring the television, measured actual viewer presence in the room, and focal attention on the screen.
- Points
- 278
- HN comments
- 344
- Submissions
- 1
- Cited by
- 0 commenters
On Hacker News
| Submitted | Title on HN | Points | Comments |
|---|---|---|---|
| Feb 12, 2022 | Nearly a third of TV ads play to empty rooms by caaqil | 278 | 344 |
