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Basic Economy Fares Don't Lower Ticket Prices, They Increase Ticket Prices

When Delta started testing 'Basic Economy' fares in 2012 the idea was to compete with the ultra low cost carriers -- they already had to match price, so they wanted to be able to offer a product that was closer to the limited service Spirit provided, in hopes that customers would buy up to more expensive fares for…
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Tech Industry & Business2017

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Jan 3, 2017Basic Economy Fares Don't Lower Ticket Prices, They Increase Ticket Prices by walterbell181417

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