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People Don’t Buy Products, They Buy Better Versions of Themselves (2016)
Understanding the features vs benefits phenomenon is one of the hardest things to do in product marketing. Here're some examples for features vs benefits products
- Points
- 292
- HN comments
- 92
- Submissions
- 1
- Cited by
- 0 commenters
Tech Industry & BusinessLife, Learning & Writing2017
On Hacker News
| Submitted | Title on HN | Points | Comments |
|---|---|---|---|
| May 21, 2017 | People Don’t Buy Products, They Buy Better Versions of Themselves (2016) by allenleein | 292 | 92 |
