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People Don’t Buy Products, They Buy Better Versions of Themselves (2016)
Understanding the features vs benefits phenomenon is one of the hardest things to do in product marketing. Here're some examples for features vs benefits products
Buffer Blog
Buffer’s social media marketing blog covers the latest social media tools, analytics, and strategies for X (Twitter), Facebook, and more.
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Visit blog.bufferapp.com → On Hacker News Jun 2011 – May 2017
Tech Industry & Business 8Life, Learning & Writing 7Startups 1
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The secrets of body language
What can I do to improve my body language with some simple, actionable tips? The latest research reveals the best secrets to improving your body language:
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What happens to our brains when we exercise and how it makes us happier
Exercise has been touted to be a cure for nearly everything in life. This post is an overview of why exercising makes us happier.
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How much sleep do we really need to work productively?
How much sleep do you need? How does the sleep you get impact your work productivity? Read on to learn those answers & the myth of the 8 hours rule:
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What storytelling does to our brains
Storytelling is one of the most overused and underused techniques at the same time. In this post, we are revealing what storytelling does to our brains.
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How we perceive time: stop it slipping away by doing new things
Learn the science behind how we perceive time, how age affects our time perception & what we can do to make every second last just a little bit longer:
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Ways to make yourself happier
Looking for some low-lift ways to make yourself happier? Here's some of the best research that we've found on personal happiness.
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Idea to Paying Customers in 7 Weeks: How We Did It
Learn how paying customers in 7 days became an idea. This post is an overview the idea to paying customers in 7 weeks and how we did it.