Gwern Branwen personal blog
A/B test of banner ads vs. traffic
9 months of daily A/B-testing of Google AdSense banner ads on Gwern.net indicates banner ads decrease total traffic substantially, possibly due to spillover effects in reader engagement and resharing.
- Points
- 320
- HN comments
- 184
- Submissions
- 2
- Cited by
- 4 commenters
Tech Industry & BusinessDatabases & Data2017
On Hacker News
| Submitted | Title on HN | Points | Comments |
|---|---|---|---|
| Nov 12, 2017 | A/B test of banner ads vs. traffic by luu | 320 | 141 |
| Apr 15, 2021 | Banner Ads Considered Harmful by dynm | 150 | 43 |
Cited in comments
Linked from 11 Hacker News comments by 4 different people, from Sep 2018 to Feb 2022.
Most recent:
- gwern · Feb 15, 2022
- parafactual · Jun 17, 2021
- executesorder66 · Apr 23, 2021
- peteretep · Apr 16, 2021
- gwern · Sep 29, 2020
- gwern · Sep 5, 2019
