V VoxEU / CEPR company blog

Influencer cartels manipulate social media

cepr.org

Social media influencers account for a growing share of marketing budgets worldwide. This column examines a problem within this rapidly expanding advertising market – influencer cartels, in which groups of influencers collude to increase advertising revenue by inflating each other’s engagement numbers. Influencer…

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Society, Policy & CultureTech Industry & Business2024

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