Blogs / Company blogs

Surge AI Blog

surgehq.ai

Our mission is to raise AGI with the richness of human intelligence — curious, witty, imaginative, and full of unexpected brilliance.

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Evaluation of TikTok vs. Instagram Reels

Why can't Meta A/B test its way back to greatness? To move Instagram beyond short-term engagement metrics, we ran a personalized human evaluation asking 100 users to compare TikTok vs. Instagram Reels. Learn why Gen Z considers Reels the place where TikToks go to die, and what Instagram should do about it.