Don't build your castle in other people's kingdoms (2021)
In the past couple of months a couple of big social media sites have changed their terms or introduced suspicious paid plans and it has caught content creators off guard.
I am a game marketing consultant and strategist. I have helped Games-as-a-Service companies, indie publishers, and small to single-person teams understand their audience and communicate with them in a more personal way. I specialize in optimizing your marketing for the Steam algorithm, creating fantastic Steam pages…
Visit howtomarketagame.com → RSS feedOn Hacker News Sep 2023 – Jul 2025
In the past couple of months a couple of big social media sites have changed their terms or introduced suspicious paid plans and it has caught content creators off guard.
I think the biggest reason so many indie games “fail” is that teams enter into making huge, overly ambitious projects that take years to release before they are ready. Indie teams do not spend enough time making smaller (and less profitable) games first before transitioning to multi-year projects.
The amazing thing about Steam and its player base is that they buy games they aren’t going to play. More than likely the person buying your game is not going to play it.
Other than he is my total hero, and he was born and he was raised in my hometown , I wanted to interview John Romero to try and solve the modern indie game development paradox.