Positioning consultant for AI and frontier tech companies. I help founders define their category, sharpen their message, win their market. Clients: Temporal, Pinecone, Pydantic, Runlayer, and more.
Visit gkogan.co → RSS feedOn Hacker News Mar 2014 – Aug 2024
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You know the nagging feeling that your product, project, or company has become more complicated than it needs to be? You can solve many problems and get better results by doing something unthinkable to many: removing parts that once seemed essential. My crusade against complexity continues with this short story
The fate of many startups depends almost entirely on one conversion point: When a visitor becomes a user. All too often, this pivotal role falls on the shoulders of a pitifully generic “sign up” button that’s lucky to get even a minute of consideration during development. If you take
Making things look nice can take a long time, either due to lack of resources or abundance of opinions. This could delay launches, frustrate people, and waste precious energy. Those are high costs for startups or companies hoping to move fast. Is it worth it? Long ago I got fed
TL;DR - I spent five years earning a side income by drawing and selling cartoons to magazines, mostly of various animals in business suits. I found the cartooning industry to be old-fashioned and inefficient. So I’m building a product to disrupt the industry and help cartoonists make more