Startup marketing, billing, monetization, pricing, and some more
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Trying to cobble together your own billing system is like wrestling an octopus that's armed with tax codes and invoices instead of tentacles. It's a beast of complexity that can tangle up everything from customer support to compliance. I have 14 points on why it's hard.
Half a year ago, I joined Pleo, a FinTech startup with around 15,000 customers (we’re always hiring at Pleo!). I joined to take on and further develop the billing infrastructure. When I joined, I was actually a bit concerned about the narrowness of the new role and the new team. I mean, really… How much […]
Content is infinite and free now. Trust isn't. We're abandoning digital channels entirely because we can't tell what's real anymore.
Building your own entitlement service is key for supporting a modern, flexible SaaS product. Whenever I read about billing systems, there’s a lot of talk about the billing aspects but not so much around entitlements. In the spirit of sharing, and since I haven’t found any good articles about it, I decided to tell you…
In this blog post I’ll talk about three pricing architecture concepts that I think are really important in modern billing – designing pricing and packaging to be adaptable. I’ll build upon the experience our billing infrastructure team had at Pleo, which has allowed us to expand to new geographies, currencies, and…