Apple Newsroom

New iPad mini

Apple unveils the all-new iPad mini, featuring an OLED display in a thinner design, a leap in performance with A20 Pro, and water and dust resistance.

New iPhone SE

The most affordable iPhone features the powerful A15 Bionic, 5G, better battery life, improved durability, and a new camera system.

Apple Vision Pro upgraded with M5 chip

Apple introduced the upgraded Apple Vision Pro, featuring the powerful M5 chip, the Dual Knit Band, and innovative features with visionOS 26.

Apple iPhone 15 Pro and iPhone 15 Pro Max

Apple updates its iMac line

Apple today updated its iMac line with up to 9th-generation Intel 8-core processors for the first time and powerful Vega graphics options.

New iPad Air and iPad Mini

Apple today introduced the iPad Air in an all new 10.5-inch model, offering the latest innovations and advanced performance at a more affordable price.

Apple Studio Display and Studio Display XDR

Apple today announced a new family of displays, Studio Display and Studio Display XDR, that takes pro workflows to the next level.

iPad Pro with M5 chip

Apple today introduced the new iPad Pro with M5, delivering a huge boost in performance and taking the next big leap in AI for iPad.

Apple launches Self Service Repair in Europe

Customers in Belgium, France, Germany, Italy, Poland, Spain, Sweden, and the UK can purchase genuine Apple parts and tools.

Apple Watch Series 10

Apple unveiled Apple Watch Series 10, featuring a refined design and bringing new capabilities to the world’s most popular watch.

Apple unveils the new MacBook Pro featuring the M3 family of chips

Apple today announced a new MacBook Pro lineup featuring the all-new family of M3 chips: M3, M3 Pro, and M3 Max.

The Oceanic+ app comes to Apple Watch Ultra

Today, the Oceanic+ app comes to Apple Watch Ultra, turning Apple’s most rugged watch into a fully capable, easy-to-use dive computer.

Apple’s keynote event shot on iPhone and edited on Mac

Apple goes behind the scenes of Scary Fast, a special event unveiling the all-new MacBook Pro family and iMac.

New 14‑inch MacBook Pro with M6

Apple today announced the new 14-inch MacBook Pro with M6, delivering more performance, powerful on-device AI capabilities, and faster connectivity.

The next generation of AirPods

The third-generation AirPods deliver powerful audio features and a magical wireless headphone experience in a new contoured design.

New MacBook Air released, pricing now starts at $999, features Magic Keyboard

Apple today updated MacBook Air, with faster performance, the new Magic Keyboard and twice the storage. It’s available for just $999.

Apple introduces spatial video capture on iPhone 15 Pro

iPhone 15 Pro and iPhone 15 Pro Max users can now capture spatial videos, which they can relive on Apple Vision Pro starting early next year.

ECG app and irregular rhythm notification on Apple Watch

The ECG app on Apple Watch Series 4, a direct-to-consumer product, enables customers to take an electrocardiogram right from their wrist.

Apple unveils new iPad mini with breakthrough performance in new design

Apple today introduced the powerful new iPad mini with a larger 8.3-inch Liquid Retina display in four gorgeous finishes.

New iPad Pro with M4 chip and Apple Pencil Pro

The groundbreaking new iPad Pro features a stunningly thin and light design, taking portability and performance to the next level.

Apple Introduces Apple Watch Ultra

Apple today announced Apple Watch Ultra, which brings a new bold design and a wide range of features for endurance, exploration, and adventure.

Apple Debuts iPhone 17

Apple today announced iPhone 17, featuring the new Center Stage front camera, a 48MP Fusion Main camera, and a new 48MP Fusion Ultra Wide camera.

Apple Watch Ultra 4

Apple today introduced Apple Watch Ultra 4, the ultimate sports and adventure watch, now with new health, fitness, and audio intelligence capabilities.

Apple introduces iPad Air with powerful M3 chip and new Magic Keyboard

Apple today introduced the new iPad Air, powered by the M3 chip and built for Apple Intelligence.

Apple announces Mac transition to Apple silicon

Apple today announced it will transition the Mac to its custom silicon to deliver industry-leading performance and powerful new technologies.