Andrew Chen

andrewchen.co

Hello there! I’m a general partner at Andreessen Horowitz, investing in brand new startups as part of a16z Speedrun .

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Conservation of Intent: why A/B tests aren’t as effective as they look

2018108 points57 comments Tech Industry & Business details

When a +10% isn’t really a +10% OK, this is an infuriating startup experience: You ship an experiment that’s +10% in your conversion funnel. Then your revenue/installs/whatever goes up by +10% right?