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One of the most pervasive myths of startup life is that it has to be all consuming. That unless you can give your business all your thoughts and hours, you don’t deserve success. You are unworthy of the startup call. This myth neatly identifies those fit for mission: Young, without obligat…
Today we’d like to announce that we’ve bought a stake in The Starter League. This is the only investment that 37signals has ever made in another company. What is The Starter League? The Starter League (formerly known as Code Academy) is a small school in Chicago that teaches Rai…
Christmas 2010 I had the idea to make a video of the 37signals homepage. I’d recently gained access to the relevant source code repositories and It seemed like a fun thing to do over a weekend. The result is the video below. It’s a timelapse of the 37signals.com homepage between Marc…
It’s easy to take for granted just how good we have it as software makers selling on the internet. This is truly a unique period in human history with unprecedented commercial freedom. It bears celebration and recognition. Let me count the ways I love thee, unregulated internet: Access t…
When the Series A check clears, most startups send out a bragging press release, the equivalent of flashing your grill. The VC backing is supposed to mean that the company has experienced hands in its corner. That it’s financially solid. A shoe-in for a puff profile piece in a magazine. Eligible fo…
Many developers are up in arms about a new policy from Apple that mandates all iOS applications to be written in either a flavor of C or JavaScript. It’s original motivation is apparently to prevent Adobe’s imminent Flash-to-iOS compiler in CS5 from working, but the collateral damage is…
Thirty-six people work at 37signals. Only six of us don’t have iPhones. Out of the six of us, three have Androids. I just recently became one of the Android minority. I’ve been a die-hard “Apple evangelist” for over twenty years — first an avid Mac user, then an e…
I was an A/B test skeptic. Maybe we don’t want to be second-guessed. Maybe we don’t want to cater to the lowest common denominator. Designers are taught—explicitly and implicitly—to follow certain visual rules and the final design will work great. The whole A/B testing concept probably …
Joel has decided to chase venture capital for StackOverflow, but I can’t exactly figure out why. He lists six benefits that just don’t compute under even light scrutiny: 1. The Answers market is in a land grab modeUnlike eBay, where there’s a general market for goods and you ge…
When I started racing cars, I thought it would be great if I could just settle in mid-pack in a respectable gentleman’s cup series. After all, racing to me was all about getting access to long stretches of flow, that sensation of being so completely engrossed in an activity that you lose trac…
Ever since I came across Jürg Lehni’s essay on typographic technology and digital fonts, Typeface As Programme, I’ve been fascinated with the story of Donald E. Knuth and his unexpected contributions to typography. You see, Knuth is a professor and computer scientist well known to pr…
There’s been some speculation that we significantly increased the amount of posts here on SvN in the build up to the launch of the new Basecamp, and in particular that we targeted the front page of Hacker News for those articles. Some people aren’t happy about this. I’d like to…
Last summer I was driving back to Chicago from Wisconsin. On the Illinois side there are a couple of rest stops over the tollway. It’s a great place to get some gas, grab some caffeine, and stretch your legs a little before the final 50 miles home. The rest stop usually has a booth where y…
When we started thinking about the design of the all new Basecamp, we had three key things in mind: Speed Big picture Focus With that in mind, and many experiments later, we came up with a unique interface that is crazy fast, excellent for big picture broad overviews, and perfectly ta…
Forbes is reporting that Facebook’s Zuckerberg is now richer than the Google’s Sergey and Larry. How did that happen? By using the most naive form of financial extrapolation and calling it fact. Here’s how the financial alchemy works: GSV Capital spent $6.5 million to buy 225,0…
Jason Calacanis wants you to save money for your startup, so he has come up with 17 tips on how. The intention is good. Working lean is great and means you probably won’t need outside money. And there’s some good stuff, like don’t buy Microsoft Office and skip the phone system. Bu…
The signs are all here: There’s now an incubator on every corner, even your uncle is donning angel wings, and IPO expectations for Facebook are exceeding the hype for a new Twilight movie. But that’s all circumstantial evidence. What we needed was some public testimony to really put eve…
Twitter started out life as a wonderfully inclusive society. There were very few rules and the ones there were the people loved. Thou shall be brief, retweet to respect. Under this constrained freedom, Twitter prospered and grew rapidly for the joy of all. Budding entrepreneurs built apps that m…
I’m sure all fields have terrible reporting, but the shit that’s coming out of the tech world must be eligible for some sort of cake. Taste this slice of delicious nonsense that made the Forbes site today in Salesforce CEO Marc Benioff: We’ve Moved Past The Cloud: Salesforce.com remai…
In the right dose, ambition works wonders. It inspires you to achieve more, to stretch yourself beyond the comfort zone, and provides the motivation to keep going when the going gets tough. Rightfully so, ambition is universally revered. But ambition also has a dark, addictive side that’s …
Are there any recruiters working in technology who get it? Anyone putting in just a minimum of effort to appear even half-way competent? If so, they need to speak up. The reputation of their profession is being soiled by completely clueless hacks. Here’s a pitch I just got this morning: …
On top of making Basecamp, we write books about what we’ve learned running our own business. They’re filled with practical advice you won’t find anywhere else.
It took me some twenty-plus years to really learn how to program. It wasn’t for a lack of trying either, it was just that I was trying the wrong way. I tried to learn to program by following tutorials that created programs I didn’t have the slightest interest in keeping. I was trying to…
The startup world is full of people addicted to work. The addiction often carries a heavy toll of lost friendships, broken relationships, bad health, and a dearth of other interests. All that matters is the next high from work. The next deal, the next milestone, the next round of funding. If you…
Every day, approximately 4,000 dabbawallahs deliver 160,000 home-cooked lunches from the kitchens of suburban wives and mothers direct to Mumbai’s workers in “the world’s most ingenious meal distribution system.” (Hey UPS, how’s that for logistics?) Dabbawallahs p…
The how, where, why, and when we communicate. Long form asynchronous? Real-time chat? In-person? Video? Verbal? Written? Via email? In Basecamp? How do we keep everyone in the loop without everyone getting tangled in everyone else’s business? It’s all in here.
I was bouncing around the Rails API documentation yesterday, and I noticed a few rails console tricks I haven’t seen before. There’s been plenty of posts about irb and Rails before, but I’m hoping you’ll learn something new here. The following console samples were taken with…
A few years ago we launched the 37signals Job Board to answer a question we heard all the time: “Do you know where we can find a programmer or a designer? We need to hire one but we don’t know where to find one.” Since then, over 5,700 jobs have been posted, and many positions hav…