Princeton Web Transparency & Accountability Project company blog

Dark Patterns at Scale: Findings from a Crawl of 11K Shopping Websites (2019)

Dark patterns are user interface design choices that benefit an online service by coercing, steering, or deceiving users into making unintended and potentially harmful decisions. We conducted a large-scale study, analyzing ~53K product pages from ~11K shopping websites to characterize and quantify the prevalence of…
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Security & PrivacyWeb & Frontend2021

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Jan 30, 2021Dark Patterns at Scale: Findings from a Crawl of 11K Shopping Websites (2019) by pseudolus389118
Jun 25, 2019Dark Patterns at Scale: Findings from a Crawl of 11K Shopping Websites by mxfh22876

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