Knight First Amendment Institute company blog

TikTok’s Secret Sauce

knightcolumbia.org 6 min read

What made TikTok such a success? A commonly given reason is that the app’s advanced AI is really good at figuring out what you want to watch. Many people say TikTok knows them better than they know themselves. Some users think of the algorithm as a divine force that guides them.

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Society, Policy & CultureAI & Machine Learning2022

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