Alexander Volkmann personal blog
A/B test improved your website's conversion rate? Not so fast
Many internet companies use A/B testing to evaluate the performance of website changes they want to make. A typical metric in such scenarios is the conversion rate (CVR) of a user, i.e. the probability that a user converts (e.g. makes a purchase) on the website. A typical A/B test setup in such a situation would…
- Points
- 112
- HN comments
- 66
- Submissions
- 1
- Cited by
- 0 commenters
Tech Industry & BusinessDatabases & Data2022
On Hacker News
| Submitted | Title on HN | Points | Comments |
|---|---|---|---|
| Jan 7, 2022 | A/B test improved your website's conversion rate? Not so fast by riebnik | 112 | 66 |
