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Why do so many brands change their logos and look like everyone else?

Tech and fashion logos are becoming increasingly similar, all of them using sans serif fonts. Why do they do that? And why it doesn't make sense.
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Design & UXTech Industry & Business2022

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SubmittedTitle on HNPointsComments
Jul 9, 2022Why do so many brands change their logos and look like everyone else? by herbertl546217
Feb 6, 2021Why do so many brands change their logos and look like everyone else? by amadeuspagel5421

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Linked from 6 Hacker News comments by 5 different people, from Jul 2022 to Jul 2023.

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