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DraftKings is using AI to behaviorally target chronic gamblers

by Devanshi Nishar eff.org published 2026-09-243 min read

Online sports betting company DraftKings is using AI to target customers who are most likely to place losing bets and respond to gambling promotions. This kind of targeting is a form of online behavioral advertising, which is when companies personalize the ads they show you based on the data they’...

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AI & Machine LearningSociety, Policy & Culture2026

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