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The IKEA Effect – Why managers fall in love with their own ideas

When and why the IKEA effect causes people to overvalue their own ideas. Examples of organisational pitfalls of the IKEA effect. 4 ways you can defend against the IKEA effect: 1) Acknowledge your unconscious bias; 2) Spike rough prototypes; 3) Talk to customers; 4) Run growth experiments
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Life, Learning & WritingTech Industry & Business2022

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Sep 4, 2022The IKEA Effect – Why managers fall in love with their own ideas by elephant_burger14479

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