Kent Hendricks personal blog

People spend more when prices end in .99 (2018)

I once worked at a company that priced everything with a .95 ending. The bestselling software package was $999.95. Add-on products were $9.95, or $19.95, or $49.95. Everything ended with a .95. It had been this way for more than twenty years. One day, one of the VPs suggested we change all prices to end […]
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Tech Industry & Business2024

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May 25, 2024People spend more when prices end in .99 (2018) by alihm170203

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