University of Bristol News company blog

9 Ads per Minute: FIFA Cup 26 – "the price of the beautiful game"

bristol.ac.uk published 2026-09-228 min read

More than 93,000 visible appearances of brands promoting unhealthy food and drink, alcohol, gambling and speculative products were recorded during coverage of the largest FIFA World Cup in history, new research has found. Unhealthy food and drink brands accounted for more than seven in ten, with 65,722 appearances.

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