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1k True Fans? Try 100 (2020)

More than a decade ago, Wired editor Kevin Kelly wrote an essay called “1,000 True Fans,” predicting that the internet would allow large swaths of people to make a living off their creations, whether an artist, musician, author, or entrepreneur. Rather than pursuing widespread celebrity, he argued, creators only…

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My startup is broken

Whenever I advise (or join!) a startup, one of the first conversations goes something like this: "Oh man. Everything here is broken! It sucks! There's so much to do and not enough people to do it. We're missing so many things, we don't know where to start! The product needs so much work. Marketing needs