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3577

The Kawaiization of Product Design

Over the last year or two, I’ve noticed a certain style emerge in brand and product design. Look at the graphic below and you'll see it. The colors are soft and muted, the shapes rounded and the typography unobtrusive. It’s what you could describe as clean. It’s approachable. It’s inoffensive. It’s almost… cute. Zoom…

3599

Bye, Amazon

May 1 st was my last day as a VP and Distinguished Engineer at Amazon Web Services, after five years and five months of rewarding fun. I quit in dismay at Amazon firing whistleblowers who were making noise about warehouse employees frightened of Covid-19.