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Customer relationship management (CRM) is the biggest, fastest growing software market in the world. $40B is spent on CRMs annually, and almost all companies have one. But for those of us that don’t directly use a CRM… what’s the big deal? A CRM is the source-of-truth for all customer data and interactions. Need to…
At the turn of the 16th century, Johannes Kepler set out to disprove Copernicus, who believed planets orbited in perfect, concentric circles from the sun. Kepler first formulated his hypothesis: planets had elliptical orbits with two foci, and then set out to prove it mathematically. 4 years and 900 pages of…