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Which colours dominate movie posters and why?
I analysed 58,687 movie posters from the past century to see which colours dominate, how their use has shifted over time and what each hue signals to audiences.
I use data to understand how the film industry works and then share that to help filmmakers get their films funded, shot and seen. Click to read StephenFollows.com - Using data to explain the film industry, by Stephen Follows, a Substack publication.
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I analysed 58,687 movie posters from the past century to see which colours dominate, how their use has shifted over time and what each hue signals to audiences.