1
Fewer Than Half of Google Searches Now Result in a Click
We've passed a milestone in Google's evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based
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2
Nearly 20% of active Twitter accounts likely to be fake or spam
TL;DR - From May 13-15, 2022, SparkToro and Followerwonk conducted a rigorous, joint analysis of five datasets including a variety of active (i.e.
3
What if performance advertising is just an analytics scam?
“What the pandemic showed is we can take marketing down to zero and still have 95% of the same traffic as the year before. So we’re not going to forget
4
In 2020, two thirds of Google searches ended without a click
In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a
5
Anonymous Source Shared Leaked Google Search API Documents
Update: We are diving deep into the Google API leak and what it means for marketers in our next episode of SparkToro Office Hours on June 27. Join Michael
6
Attribution is dying, clicks are dying
Welcome to another edition of 5-Minute Whiteboards. And folks, we've got a doozy of a topic. Yes, I'm being intentionally provocative. But it's because
7
"AI Will Replace All the Jobs " Is Just Tech Execs Doing Marketing
Over the weekend, I went digging for evidence that AI can, will, or has replaced a large percent of jobs. It doesn't exist. Worse than that, actually,
8
Raising a Very Unusual Round of Funding and Open-Sourcing Our Docs
The Short Version Our new company, SparkToro, LLC has just completed a $1.3mm angel financing. And, because we think our structure might be right for many