1
I was wrong about spreadsheets (2017)
Reify: Sell More Software
Reify
Reify: Sell More Software
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A positive way of looking at the value we provide for our clients.
3
Most software companies ignore user behavior
And other things that they do at their own peril. And how to be better about it.
4
If you want developers to adopt your software, make it less risky (2017)
Understanding how the academic community understands software adoption.