The most important tech companies are much larger than their original markets or what anyone imagined. There is something about them that defies anyone’s ability to estimate their market size. These companies not only expand their market, they seem to make their markets.
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Companies are a sequencing of loops. While it’s possible to stumble into an initial core loop that works, the companies that are successful in the long term are the ones that can repeatedly find the next loop. However, this evolution is poorly understood relative to its existential impact on a company’s trajectory…
How Figma and Canva are taking on Adobe—and winning In 2010, Photoshop was ubiquitous. Whether you were editing a photo, making a poster, or designing a website, it happened in Photoshop. Today, Adobe looks incredibly strong. They’ve had spectacular stock performance, thanks to clear-eyed management who’ve made bold…