I do Revenue Operation, helping Marketing, Sales and Customer Success teams with data, process and technology.
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I wrote recently about what Google, Yahoo, Microsoft, and Apple are doing to your email: how four providers stopped being transport layers and turned into active intermediaries between brands and their customers, parsing, ranking, summarising, and increasingly answering on the recipient's behalf.
Modern marketing is all about data and however hard you might try, you can't spend any time around marketers online without being subjected to endless