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Reverse-engineering Google’s "Skip Button Guarantee"
Since its launch, YouTube’s TrueView skippable in-stream ad product has been underpinned with a single, tantalizing promise: you “don’t pay a dime” if viewers skip your ad. But turns out there’s a catch: they’ve made it almost impossible to skip the ads. This is just one of the revelations that Dr. Krzysztof Franaszek…