How to sell a B2B product
Lately, a bunch of early stage founders have emailed me to ask for go-to-market (GTM) advice. They have a real product, it solves a real problem for their handful of customers…
The fast/cheap/good-enough models have quietly gotten good. That unlocks consumer AI, and most of the "token spewer" work that actually runs a business.
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Lately, a bunch of early stage founders have emailed me to ask for go-to-market (GTM) advice. They have a real product, it solves a real problem for their handful of customers…
In Segment’s early days, we hit countless problems as a founding team. And at the time, I thought those problems were unique to our own special snowflake of a founding journey. I chalked it up to us being new grads and first-time founders.