1
Investigating how the New York Times A/B tests their headlines
Part 1 of a series on the New York Times, in which I take a close look at how (and when) the New York Times tests multiple headlines for a single article.
TJCX
Mostly an exploration of consumer health information. Sometimes just a journal with extra steps. Click to read TJCX, by Tom, a Substack publication with thousands of subscribers.
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