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Kickstarter, Indiegogo and other crowdfunding platforms are often misunderstood. It definitely isn’t investment: It’s debt. Hardware startups struggle to manage their cash. It’s common to pay for large expenses (like tooling and inventory) 9–12 months prior to selling your product. This is why pre-
Hidden away in Juicero’s bad week of press is one of the most powerful lessons we preach to hardware startups: unconstrained development is lethal. Last week Bloomberg published an article exposing how easy it is to “hack” Juicero’s produce packs by squeezing them with your hands, deeming the $69